Ten million dollars. It sounds good. It’s a nice, round number. It’s a status symbol. It’s the number most owners shout out when I ask them what they want for their business. It is also almost certainly wrong. Most business owners treat […]

Most owners think selling a business is a light switch. On or off. You’re either the boss, or you’re on a beach wondering why your phone stopped ringing. That’s a binary trap. And it’s the reason so many founders stay stuck until […]

You think your business is worth ten million dollars because your EBITDA says so. You’re wrong. In 2026, the market doesn’t care about what you did last year. It cares about what the business can do without you next year. The gap […]